meg – which stands for Mutable Efficient Growing – is a new kind of biotechnology company focused on Non-Human precision lighting and its applications.

Light accounts for over 80% of life-related processes. With a deep knowledge of light, the team at meg is pioneering new frontiers in lighting for photosynthetic organisms.

The company is born from the intense collaboration between D’Alesio&Santoro and Design Group Italia.

meg is a spin-off company combining their unique and vertical expertises in lighting science, industrial engineering and the development of unprecedented technological systems.

D’Alesio&Santoro is a lighting design firm with strong expertise in agtech and non-human lighting, researching and developing applications since 2013.


Design Group Italia is a design innovation consultancy with a 50-year track record of creating value for local and global companies.


meg has won many international awards, and contributed to thought leadership on the subject in global conferences and editorials.

Core Team

Piero Santoro

CEO & Technical Director

Partner at D’Alesio&Santoro

Research Partner at Politecnico di Torino – Dipartimento di Ingegneria Ambientale e del Territorio

Research Partner of Università degli Studi di Milano – Dipartimento DISAA

Peter Newbould

Director of Innovation

Partner at Design Group Italia

Former Global Innovation and Design Manager at Unilever

Global executive MBA at SDA Bocconi

Edgardo Angelini


Partner at Design Group Italia

Carlo D’Alesio

Head of Operations

Partner at D’Alesio&Santoro

Adjunct professor at Politecnico di Milano – Lighting Theory

First lecturer of non-human lighting applications at PLDC 2017 Rome, and PLDC 2019 Paris